Food Fare - Grocery Brand
Visual Identity

This project was a unique challenge. The creative brief was unusually sparse:

simply the brand name, "Food Fare."

 

In a typical design process, I would start with extensive research on demographics, market trends, and competitors. However, the lack of this information forced me to bypass traditional market-driven strategies and instead focus on pure creative exploration. This approach allowed me to focus on how typography, color palettes, and produce icons, can create distinct and compelling brands even without a traditional brief.